Monday, May 11, 2009

T-Mobile - Hey Jude Karaoke

The team from Saatchi & Saatchi, managed to gather around 13.000 persons (a mix of the general public, around 200 placed professional singers, and T-Mobile customers and others invited via texts and Facebook groups) in Trafalgar Square to sing-along to a "Hey Jude" karaoke.
Two thousand microphones were handed around for people to share and the event was filmed by 20 strategically positioned cameras around the square that also projected live images of the crowd on to huge screens.
(El equipo de Saatchi & Saatchi logró reunir alrededor de 13.000 personas (entre público general, unos 200 cantantes profesionales y usuarios de T-Mobile y otros invitados vía sms y grupos de Facebook) en Trafalgar Square para cantar "Hey Jude" en karaoke.
Dos mil micrófonos fueron repartidos para que la gente pudiera compartirlos y el evento fue filmado por 20 cámaras estratégicamente colocadas que además proyectaban imágenes en vivo del publico asistente en pantallas extra grandes
)

Copy: "Life's for sharing."
(La vida es para compartir)



Agency: Saatchi & Saatchi, London, Uk
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners & Rick Dodds
Agency Producer: Ed Sayers
Production Company: PartizanDirector: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

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